Trade Card Advertiser Woolson Spice Company Toledo Ohio - Hit the Bull's Eye by The Knapp Co. New York Girl with Bow and Arrow

Hit the Bull's Eye! by The Knapp Co., New York (Girl with Bow & Arrow)

This original chromolithographic trade card is an advertisement for the Woolson Spice Company, Toledo, Ohio created in 1893. It was printed by The Knapp Co., Lith., New York, a prominent publishing and printing establishment of original lithographic prints. Throughout the 1880's and 1890's the Woolson Spice Company commissioned superb images to be placed as 'giveaways' in their packages of Lion Brand Coffee. The trade cards often portrayed women and children, such is the case with this particular advertising trade card that offers an original chromolithographic 'American Landscape View' based upon a watercolor or pastel drawing. 1.- Title Paradise Park (Nevada Summer Scene) and/or 2.- A New England Sunset (Winter Scene). Hit the Bull's Eye! depicts a group of children in a playground rooting for a little girl in red who is kicking a ball. This is a fine, original example of 19th century American advertising and the chromolithographic art created by The Knapp Company in New York.

Original Chromolithographic Trade Card (Advertisement for Woolson Spice Company, Toledo, Ohio)

Trade Card Advertiser: Woolson Spice Company, Toledo, Ohio, Hit the Bull's Eye! Printed by The Knapp Co., Lith., New York (Girl with Bow & Arrow)

View other original 19th century chromolithographic Trade Cards for Grocers (Food: Spices, Tea, Coffee, Candy, Baking Goods Etc.)

19th century Advertising Trade Cards: Confections, Beverages, & Baking Goods (Spices, Tea, Candy, Baking Powder etc.)
#	Image	Advertiser & Description	Medium	Date	Notes	-
01.-		Trade Card Advertiser: E. Canby, 'Edward Canby', Dayton, Ohio, Breakers Behind, For the Best Results Use Only Silver Star Baking (Roller Skating at an Outdoor Rink)	Original Chromolithograph	c. 1885	Baking Goods (Silver Star Baking Powder)
02.-		Trade Card Advertiser: Jacob H. Mayer, Confectioner, 386 Main Street, Buffalo, New York, For Fine Confections, Go to Mayer (Candy & Sweets, Children Holding up a Billboard)	Original Chromolithograph	c. 1880	Confectioners (Candies & Sweets)
03.-		Trade Card Advertiser: John F. Linsin, Rochester, New York, A Faithful Friend, Compliments of John F. Linsin, Wholesale & Retail Confectioner (Two Girls & a Dog)	Original Chromolithograph	c. 1885 - 1891	Confectioners (Candies & Sweets)
04.-		Trade Card Advertiser: The New York Tea Co., Headquarters, 471 Main Street, Tifft House Block, Buffalo, New York, Wholesale and Retail, Teas, Coffees, Sugars & Spices (Still LIfe, Roses, Fuchsia & Sea Shell)	Original Chromolithograph	c. 1885 - 1890	Teas, Coffees, Sugars & Spices	Sold
05.-		Trade Card Advertiser: Woolson Spice Company, Toledo, Ohio, Kick The Ball! Printed by The Knapp Co., Lith., New York (Children Playing Ball)	Original Chromolithograph	c. 1890 - 1895	Printed by The Knapp Co., Lith., New York (Spices)
06.-		Trade Card Advertiser: Woolson Spice Company, Toledo, Ohio, Hit the Bull's Eye! Printed by The Knapp Co., Lith., New York (Girl with Bow & Arrow)	Original Chromolithograph	1893	Printed by The Knapp Co., Lith., New York (Spices)

View other original 19th century chromolithographic Trade Cards in our gallery (Art of the Print / www.artoftheprint.com)

Art of the Print / www.artoftheprint.com - 19th Century Trade Cards

19th Century Advertising Trade Card Image Gallery Directory: Thumbnails of all our original chromolithographic trade cards with links to the larger images and a full description.

Although the advertisement of products and services was active long before the 19th century, It was not until the second half of the 19th century that companies and businesses realized the importance of promoting their products in order to better compete with the growing market, thus, advertising became one of the most potent selling tools to date. 'Trade Cards' and 'Labels' were used to advertise all kinds of products and services. They were the popular choice due to their beautiful and decorative styles and small size. Unlike other methods of advertising, often discarded and destroyed, people actually collected these cards and labels, often keeping them in scrapbooks. The advertising artists went to great lengths in order to create images with sophisticated, decorative and colorful designs that would entice the public to purchase the advertised products. 'Trade Cards' came in various sizes, shapes and colors, and most often depicted beautiful women, cute children, animals, flowers and landscapes, however, many other types of images were part of their wonderful selection. As antique art, advertisements such as these original examples reflect the true tastes and desires of the times.

The subjects and categories chosen to illustrate and promote the merchandise and services were endless. Much like today, advertisers employed marketing strategies that embraced the needs or desires of people. Fantasy, comedy, satire, education, politics, and even religion were subjects often manipulated to best represent their merchandise and services. The various categories comprised of circus art, sports memorabilia, portraits of famous men and women, medical supplies and remedies, special holidays, transportation, and other interesting subjects. Trade cards were often a primary means of marketing used by both the medical profession and snake-oil vendors, 'Quacks' selling their remedies for both animals and people. There were trade cards for food products, such as cereals, meats, canned foods, soda pop, coffee, sweets and a variety of different types of groceries (both local and imported), mechanical bank trade cards luring people to save and deposit their money into their banks. The small specialized shops and department stores also advertised items of clothing, such as, shoes, dresses, pants, shirts, hats, coats, etc. There were toiletries like perfumes, colognes and soaps which were great gift ideas. Other items offered for sale included clocks, watches, firearms and toys. Their household goods departments sold dishes, canisters, silverware, pots, kettles, thread, pins and needles, cleaning supplies like brushes and buckets. Companies also advertised tools, large appliances, machinery and other smaller items that reduced the time spent doing chores, like their new sewing machines, stoves, and gardening tools of all types and sizes. Of course, advertisers could not afford to exclude three of the most controversial products ever offered for sale. They became some of the most lucrative products on the market, cigars, cigarettes and liquor.

View Original works of art associated with the Sarony Lithographic Firm.

Sarony & Co., Sarony, Major & Knapp, Knapp Company & the American Lithographic Company
#	Image	Title	Medium	Date	Notes	-
01-		Africora, Mi Fama por el Orbe, H Cy Ca: Cigar Label, (ALCO) American Lithographic Company, New York	Original Chromolithograph	1905	American Lithographic Co., N.Y
02.-		Bivouac, January 28 by John Tidball, printed by Sarony, Major & Knapp, New York	Original Lithograph with Tint Stone	1853 - 1855	Sarony, Major & Knapp, New York
03.-		Canadian River near Camp 38 by Heinrich Balduin Mollhausen, printed by Sarony, Major & Knapp, New York	Original Lithograph with Tint Stone	1853 - 1855	Sarony, Major & Knapp, New York
04.-		Chimney Peak From The Colorado River by John J. Young, printed by Sarony, Major & Knapp, New York	Original Lithograph with Tint Stone	1853 - 1855	Sarony, Major & Knapp, New York
05.-		Coqueta: Cigar Label, (ALCO) American Lithographic Company, New York	Original Chromolithograph	c. 1895	American Lithographic Co., N.Y
06.-		Fairbank's Fairy Calendar 1901, (ALCO) American Lithographic Company, New York	Original Chromolithograph	1901	American Lithographic Co., N.Y	Sold
07.-		Flor de Scotia, William D. Castro Tobacco Factory: Cigar Label, (ALCO) American Lithographic Company, New York	Original Chromolithograph	c.1905	American Lithographic Co., N.Y	Sold
08.-		Mexican Princess, Crown imported and Manufactured by Oaxaca Association, Chicago, Illinois, Buena Vista, Mexico: Cigar Label, (ALCO) American Lithographic Company, New York	Original Chromolithograph	c.1905	American Lithographic Co., N.Y
09.-		Peaks of the Sierra Blanca (From near Fort Massachusetts) by Richard Kern, printed by Sarony, & Co., New York	Original Lithograph with Tint Stone	1853 - 1855	Sarony, Major & Knapp, New York
10.-		Peluse Falls by John Mix Stanley, Sarony, Major & Knapp, New York	Original Lithograph with Tint Stone	1853 - 1855	Sarony, Major & Knapp, New York	Sold
11.-		Rio Colorado near the Mojave Villages (Mohave Villages) by John J. Young & H. B. Mollhausen, printed by Sarony, Major & Knapp, New York	Original Lithograph with Tint Stone	1853 - 1855	Sarony, Major & Knapp, New York
12.-		The Signal Perfecto, John T. Stier & Son, Louisville, Kentucky, (ALCO) American Lithographic Company, New York	Original Chromolithograph	c. 1905-1915	American Lithographic Co., N.Y
13.-		Trade Card by The Major & Knapp Lith. Co. N.Y. (Advertiser: Lautz Brothers & Company, New York)	Original Chromolithograph	c. 1885	The Major & Knapp Lith. Co. N.Y.
14.-		Trade Card by The Knapp Co., Lith., N.Y (Advertiser: Woolson Spice Company, Toledo, Ohio)	Original Chromolithograph	c. 1890 - 1895	The Knapp Co., Lith., N.Y
15-		Trade Card (Advertiser: Woolson Spice Company, Toledo, Ohio), Shooting Arrow! by The Knapp Co., New York	Original Chromolithograph	1893	The Knapp Co., Lith., N.Y
16-		Valley of La Cuesta, Rio Pecos by Heinrich Balduin Mollhausen, printed by A. Hoen & Company, Baltimore	Original Lithograph with Tint Stone	1853 - 1855	Sarony, Major & Knapp, New York
17-		View of Hong-Kong From East Point by Wilhelm Heine and Eliphalet Brown Jr., Sarony & Co., New York	Original Lithograph with Tint Stone	1856	Sarony & Co., New York	Sold

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Art of the Print / www.artoftheprint.com sells international fine art. Our collection consists of original paintings, watercolors, drawings, and original prints, such as etchings, engravings, lithographs, woodcuts, silk-screens, aquatints, mezzotints, linocuts, monoprints, and other mediums of original art. All of these works of art have been created by prominent and established painters, illustrators, watercolour artists and printmakers from around the world. The art in our gallery ranges from the early Renaissance period to the modern and contemporary art period. You can view other original artworks similar to the subject under discussion on this page listed in the following art directories.
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Title:	Trade Card Advertiser: Woolson Spice Company, Toledo, Ohio, Hit the Bull's Eye! Printed by The Knapp Co., Lith., New York (Girl with Bow & Arrow)
Advertiser:	Woolson Spice Company, Toledo, Ohio
Publisher:	The Knapp Co., Lith., N. Y
Date:	1893
Medium:	Original Chromolithograph
Source:	Advertising Trade Cards
Note:	Woolson Spice Company, Toledo, Ohio Of all the nineteenth century American advertisers, the images produced by the Woolson Spice Company, founded by Alvin M Woolson and his brother William Woolson, are among the most sought after. Throughout the 1880's and 1890's this company created superb images to be placed as 'giveaways' in their packages of Lion Brand Coffee. The trade cards often commemorated major holidays, seasons and significant events. Women and children were often portrayed in these beautiful cards, such is the case with this particular advertising trade card entitled, Hit the Bull's Eye! depicts an exterior scene with a little girl wearing a yellow dress. She is holding a bow and arrow and is in position to shoot at the bullseye to her left. Now, more than one hundred years later, these delicately made chromolithographs are considered the best of their kind.

	The back of This Woolson Spice Co., trade card offers an original chromolithograph based upon a watercolor or pastel drawing. These free prizes were incentive enough for many people to purchase their products. This particular trade card has an offer for "American Scenery Views, (15 x 20 inches). 1.- Title Paradise Park (Nevada Summer Scene) 2.- A New England Sunset (Winter Scene). They noted that the pictures were actual views of American Scenery. They had vignette borders and were mounted on embossed paper. Customers could view similar (smaller) images at the finest art stores. All they had to do was either picture mailed postpaid for 25 large lion heads cut from 'Lion Coffee' wrappers and a 2 cent stamp to pay postage. Addressed to Woolson Spice Co., Huron and Oak Streets, Toledo, Ohio (Free to Drinkers of Lion Coffee, This Offer Expires January 1s, 1895). Unfortunately, many of these large chromolithographic landscapes, portraits and images dealing with various other subjects were either destroyed by poor matting and framing practices or discarded by past generations. (Sorry, this trade card does not come with the chromolithographs offered in this trade card. That offer expired over one hundred years ago.)
	An original chromolithograph, such as this fine example, is easily distinguishable by its deep, bright, oil-based colors. Chromolithography -- printing images by using a series of carefully registered tint stones -- became the most popular method for the original print-making of everything from miniatures to large posters during the last half of the nineteenth century. The far less costly advances of photomechanical methods, however, made this original and complex form of art all but obsolete by the early twentieth century.Hit the Bull's Eye! by The Knapp Co., Lith., N. Y. is a fine example of the advertising art created during this period.
	Competing companies were quick to recognize the vast potential of this colour process. Beginning around 1870, advertisers regularly allied their products to appealing visual images. And, like today, these images often had very little connection with the product being sold! By the mid 1880's advertisers and their printers were creating the most expensive and elaborate works of art in colour such as this original advertising trade card printed for the Woolson Spice Company, Toledo, Ohio As antique art, advertisements such as this original example, reflect the true tastes and desires of the times.
	Sarony and Major, Sarony & Company: Born of English parents in Quebec City, Napoleon Sarony (Quebec, 1821 - New York, 1896) learned lithography from his father and emigrated to New York in 1836. There, he worked as an apprentice for several lithographers, including Nathaniel Currier. Sarony then opened a lithographic business in partnership with Henry B. Major. The company went through a number of confusing overlapping alterations in names and partnerships. It was called 'Sarony and Major' (c. 1846 - 1857). Then Sarony's company bore the title, 'Sarony & Company' (c. 1853-1857).
	Sarony, Major & Knapp, The Knapp Co. and the Joseph P. Knapp Co.: During the mid 1850's, Joseph Fairchild Knapp (1832-1891), entered the firm and the name of the company was expanded to 'Sarony, Major & Knapp' (c 1855 - c. 1864), Napoleon Sarony left the partnership around 1864 to pursue a new career in photography. Students of early photography will at once recognize his name as he rose to become one of America's most famous pioneers in this field. After Sarony's departure, the company took on the name of, Major & Knapp around 1864, and by 1888 it became known as The Knapp Company. Around 1890, Joseph Palmer Knapp (1864-1951), purchased the company from his father and shortly after renamed it, the 'Joseph P. Knapp Co.'. This original chromolithograph entitled, Hit the Bull's Eye! was printed by The Knapp Co., Lith. in New York for the Woolson Spice Company in Toledo, Ohio.
	The American Lithographic (ALCO) 1892-1929: In 1892, the financial Commercial Chronicle and Hunt's Merchants' Magazine, a weekly Newspaper reported the consolidation of business interests under the title of the "American Lithographic Co.," (1892-1929), purchased by The Knapp Company, New York. Almost all the firms that were integrated with this merger were competing for the advertising industry at the time. This merger included, George S. Harris & Sons, Philadelphia, Harris founded the cigar label lithographic company in 1847; Heppenheimer's and Sons, one of the nation's most important cigar label printers (1851-1892) founded by Frederick Heppenheimer, the Donaldson Brothers Co., NY, the Giles Company, Eddy & Calaus, Witsch & Schmitt, and Schumacher & Ettinger. Mr. Joseph Palmer Knapp became the president of this new firm, and the Joseph P. Knapp’s company was now the art publishing branch of the 'American Lithographic Company' (ALCO). From 1892 to 1929, it became one of the largest lithographic firms in North America, and continued producing great works of art under various Knapp titles. The Knapp firms were the advertising specialty printers of calendars and promotional items. In 1929 the firm was purchased by the United States Printing & Lithographic Company, and the Consolidated Litho Company took over their label producing division.
	In total, all these firms were prominent publishing and printing establishments of original fine lithographic prints and commercial art dealing with a vast variety of subjects. They produced monochrome and hand-colored lithographs as well as chromolithographic prints dealing with Victorian genre, topographical views, historical subjects, seascapes, political subjects, still life images of flowers and fruit, depictions of children and beautiful women, animals and birds. Their fine works included posters and decorative art. Their historical and commercial works included art calendars, maps, sheet music, certificates, trade cards, labels, post cards, as well as other types of advertising material. The printing history of the Knapp firm becomes a bit more confusing as the various Knapp firms responsible for the printed material are numerous and some of the records found include conflicting data. The following includes a very short and random list of prints that contain the printer's or publisher's names and most often, dates. However incomplete it may be considering the enormous amount and variety of works of art printed and or published by this company, the information may be a useful reference when trying to date the Knapp prints from 1864 to 1929.
	Major & Knapp Engr. & Mfg & Lith. Co., N. Y."Formed in 1864 and still in existence until 1879, Wsu Libraries". Grand Reception of the Notabilities of the Nation at the White House (President Abraham Lincoln), published by Leslie (1865), The Cargle Estate, Northeast Corner of 60th Street and 10th Avenue, New York, Valentine's Manuel (1865), Pearl Advertising (1871), Railroads, New York and Philadelphia new line. Delivers passengers directly to Centennial Grounds, Trade Card (1876).
	Major & Knapp Co., N. Y.: Ask for Burt's Shoes, Edwin C. Burt & Co. Manufacturers of Fine Shoes, New York, Baldwin & Miller, Bridgeport, Connecticut, Advertising Card (c. 1878), Ask for Burt's Shoes, Edwin C. Burt & Co. Manufacturers of Fine Shoes, New York, The Eben J. Beane Shoe Emporium, Providence, R. I., Advertising Card (c. 1878).
	Major Knapp & Co. 56 & 58 Park Place, N. Y.: The Attack,Granite Iron Ware, Trade Card (c. 1885), The Gossops, Granite Iron Ware Is All the Gossip, Trade Card (c. 1885), He Won't Hurt You, Dr. D. Jaynes Tonic Vermifuge, John B. Newbaker, Trevorton, Pennsylvania, Trade Card (c. 1885).
	Major, Knapp & Co., N. Y.: New Berne, N. C. (1864), Gail Borden Eagle Brand Condensed Milk, The Condensed Milk Co., Trade Card (1887), The Attack, Granite Iron Ware Is All the Gossip, (c. 1885), Willimantic Thread The Best Thread for Sewing Machines, Trade Card , (c. 1885) J. & P. Coats' Best Six Cord Thread, J. & P. Coats' Spool Cotton Exhibit, Columbian Exposition, Chicago, Ill. Trade Card , (1893).
	The Major & Knapp Lith. Co. N. Y.: Use Lautz Brothers & Co's. Soaps: Best in the Market, Lautz Brothers & Company, New York, Trade Card (c. 1885), The Ghost Story! Dr Jayne's Tonic Vermifuge, after R. W. Buzz, Advertising Card (c. 1890), Edwin C. Burt & Co., Manufacturers of fine shoes, Trade Card, (1882), Prof. Horsford's Self Rising Bread Preparation, The Healthful and Nutritious Baking Powder, Rumford Chemical Works , Trade Card (1884), Inman Steamship Company, (British company, Active 1850-1893), Trade Card, (c. 1885), The Talking Well, H. Towne, Marlow, Cheshire Co., New Hampshire, Trade Card (c. 1882- 1885).
	Knapp & Co., N. Y.: General George Edward Pickett, Duke Cigarette Co., Advertising Card (1888), Pickerel, Fishers and Fish, Duke's Cigarettes, Advertising Card (c. 1888), Lydia E. Pinkham's Grandchildren, Advertising Card, (1889), Woolson Spice Co. Wishes You a Merry Christmas, Advertisement for Lion Coffee, Trade Card (1890).
	Knapp & Co., Lith., N. Y: Gail Borden Eagle Brand, Condensed Milk, New York, Trade Card (1887), A Friend in Need, after Mazzant (1895), Arbuckle Bros. Coffee Company, Trade Card (1889), The Little Turk, Trade Card for Scott's Emulsion, (1889), The Twins, Scott's Emulsion, Trade Card (1889), Summer Favorites, Supplement to the New York Recorder (1895), Golden Gate, Sunset in the Yellowstone Park, (1897).
	Knapp & Co., Lithographers and Printers, Park Place, N. Y: Life of Leland Stanford, W. Duke Sons and Company, the small booklets were issued as an advertisement for Duke Brothers and Company, Durham, N. C. and packed along with the their cigarettes. (1888). The name, Knapp & Co., Lithographers and Printers mostly appears with works done for the Duke Tobacco Company and their Cigarette Cards. The Duke Tobacco Company was a major force in the creation of the 'American Tobacco Company'. (1888), Dr. D. Jayne's Tonic Vermifuge, Advertising Poster (1889), this last lithograph that does not appear to be associated with the Duke company.
	The Knapp Co., N. Y: The Fairest Flower, after, The Knapp-Company, London, New York, Toronto, Calendar (1912).
	The Knapp Co., Lith. N. Y.: Kick the Ball!, Woolson Spice Company, Toledo, Ohio , Advertising Card (c. 1890 - 1895), Shooting Arrow!, Woolson Spice Company, Toledo, Ohio, Advertising Card (1993), Washington Bridge, New York City , from the Bridge series, Duke Sons & Co. (1890), Famous Paintings of Europe, Yes or No?, Alma Tadema (c. 1890), 5 O'clock Tea, after W. H. Tood (1891), Singing its Praises, Advertisement for The White Sewing machine, Cleveland, Ohio, Trade Card (1992), Army & Navy Reception at White House, (1893), Psyche, after Wilhelm Kray, Art Supplement of the New York Recorder (1893), Snowballing - Summer, after Maud Humphrey, Double Art Supplement of the New York Recorder (1893), Opening of the World's Fair 'President Grover Cleveland', Poster (1893), At The Ebb of The Tide, after A. Paoletti (1895).
	Joseph P. Knapp Litho. N. Y.: Stafford's Inks Last Forever, Lion Coffee, Toledo Ohio, Trade Card (1891), The Woolson Spice Company's, Midsummer Greetings, Trade Card (1891), The Woolson Spice Company's, Easter Greetings, Trade Card (1891), Decker Brothers Pianos, Howard, Farwell & Co., St. Paul, Minn, Trade Card (c. 1891), Trip Around the World, Arbuckle's Ariosa Coffee, Arbuckle Bros., New York City, series of fifty Trade Cards (1891).
	Knapp Co., Inc., N. Y.: 650-7-Loves Meditation, after Arthur Garratt, Art Print (c. 1920), 584-5-Before the Minuet, published d by Samuel Schiff Co., N. Y. Art Print, (c. 1920).
	The Knapp Co., Inc., N. Y.: Sweetheart, after a painting by Edouard Cabane, Art Print (c. 1910), The Flower, O. D. Morrill Advertisement Blotter (c. 1910), No. 558 His Book, after F. Earl Christy (c. 1910), Vacation Days, Verwood Drug Store Harold Cosway, Prop., Verwood, Sask., Advertisement Card with Calendar (1915), The Monarch, after R. Atkinson Fox, Art Print (c. 1925-1929)
	American Lithographic Co., N. Y. (ALCO): Fairbank's Fairy Soap Calendar, (1901), Africora, Mi Fama por el Orbe, H Cy Ca: Cigar Label, Cigar Label (1905), US Navy, Over There, Designed by Albert Sterner, War Posters (1917), Weapons for Liberty, USA Bonds, Third Liberty Loan Campaign Boy Scouts of America, designed by J. C. Leyendecker, WWI War Posters (1917), Help Deliver The Goods, Do it Now, WWI War Poster, Designed by Herbert Andrew Paus (1918)
Size:	3 1/2 X 5 1/2 (Sizes in inches are approximate, height preceding width of plate-mark or image.)
	Matted with 100% Archival Materials
Buy Now	Price: $85.00 US
Condition:	Printed on thick nineteenth century wove paper and with full margins as published on the above date. It is a fine, strongly printed impression and in good condition throughout. Altogether, this is a delightful and original example of nineteenth century advertising.
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Trade Card (Advertiser: Woolson Spice Company, Toledo, Ohio)

Hit the Bull's Eye! by The Knapp Co., New York (Girl with Bow & Arrow)