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A. Hoen & Company

A. Hoen and Company - Affection 19th Century American Advertising Art

Affection (19th Century American Advertising Art)

A. Hoen & Company: An original nineteenth century color lithograph (chromolithograph), Affection, represents a complex example of color printmaking. A German immigrant, August Hoen founded his lithographic company in Baltimore in the mid 1850's. Around a decade later he relocated his firm to Richmond, Virginia, and became best known for his layered, five-color printing techniques. A large lithograph, Affection is printed on fine wove, nineteenth century paper and with full margins as printed by A. Hoen & Company around 1890. Affection depicts a young woman and her pet parrot. With a crumb in her mouth she bends down to the bird, thus receiving a 'kiss' when he takes it. An elaborate, multi-colored frame surrounds the image. This A. Hoen & Company lithograph is a striking, original example of 19th century American advertising art.

 
Title: Affection (19th Century American Advertising Art)
Advertiser: A. Hoen & Company, Richmond, Virginia
Date: c. 1890
Medium: Original Color Lithograph (Chromolithograph)
Publisher: A. Hoen & Company, Richmond, Virginia
Source: Advertising Label
Note: A. Hoen & Company was founded in Baltimore in the mid 1850's by August Hoen. He then relocated his lithographic company to Richmond, Virginia around the 1860's. An original lithograph, Affection is a striking example of the five-color printing technique and 19th century American advertising art created by this American printer. This work of art depicts a young woman in a room, finely dressed in 19th century clothing. Near her, there is a pet parrot on a perch, an elaborate, multi-colored frame surrounds the image.
  Chromolithography -- printing images by using a series of carefully registered tint stones -- became the most popular method for publishing everything from fine art and posters to post cards and advertisements during the latter half of the nineteenth century. The Far less costly advancements of photomechanical methods, however made this original and complex form of printmaking all but obsolete by 1930.
  Companies were quick to recognize the vast potential of this colour technique. Beginning around 1870, advertisers regularly allied their products to appealing visual images. And in the following decades, these companies were creating the most expensive and elaborate works, spending thousands of dollars on aditional techniques, such as raised printings, bronzing, empossing and multiple hues. As antique artoworks, advertising images (more than any other form) reflect the true tastes of the times.
  This fine, original lithograph -- known to exist in only a handful of s -- represents the early ‘incunabula’ of the art form. Many of the finest and certainly the rarest of examples hail from the 1870’s decade. This was the era of sweeping technical and artistic innovations, and images like this are crucial to understanding the future developments of art. It was, in fact, these early advertising lithographs, which led to the grand posters of the Art Nouveau era of the 1890’s. Never before (or since) had fine art and advertising been so closely linked. These early colour lithographs are extremely scarce and difficult to come by, especially in such a fine state of preservation.
  It is not known what advertising company Affection was meant for since this does not contain the company's advertising letterpress. Whatever the case, Affection is a phenomenal work of art and the color printing is remarkable.
Size: 10 1/2 X 10 1/4 (Sizes in inches are approximate, height preceding width of plate-mark or image.)
  Matted with 100% Archival Materials
Buy Now Price: $395.00 US
Condition: Printed on fine wove, nineteenth century paper and with full margins as printed by A. Hoen & Company around 1890. This original lithograph is a richly printed , containing slight creasing within the bottom right margin about 1/16 of an inch into the image, else, it is in very good condition throughout. Altogether, Affection represents a striking, original example of 19th century American advertising art
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Original Lithograph Printed in Color, 19th Century American Advertising by A. Hoen & Company.

Affection Original Lithograph 19th Century American Advertising Art by A. Hoen and Company
Affection (19th Century American Advertising Art)

View other original works of art printed by A. Hoen & Company.

19th Century American Advertising Art by A. Hoen & Company, Richmond, Virginia
# Image Title & Printer & Advertiser Medium Date Notes -
01- Affection Original Lithograph 19th Century American Advertising by A. Hoen and Company Affection: Original 19th Century American Advertising art by A. Hoen & Company Original Lithograph Printed in Color c. 1880 Printed before including the company's advertising letterpress.  
02- Harlequin Original Lithograph 19th Century American Advertising by A. Hoen and Company Harlequin: Original 19th Century American Advertising art by A. Hoen & Company Original Lithograph Printed in Color c. 1870 Printed before including the company's advertising letterpress. Sold
03- Josephine Original Lithograph by A. Hoen and Company Advertising for M. and C., New York Josephine: Original 19th Century American Advertising art by A. Hoen & Company for M. & C., New York Original Lithograph Printed in Color c. 1890 Contains the company's advertising letterpress for M. & C., New York  
04.- Juno Original Lithograph by A. Hoen and Company Advertising for T. C. Williams Company Virginia Juno: Original 19th Century American Advertising art by A. Hoen & Company for T. C. Williams Company, Virginia Original Lithograph Printed in Color c. 1870 Contains the company's advertising letterpress for T. C. Williams Company, Virginia  
05- Oneida Original Lithograph by A. Hoen and Company Advertising for Joseph D. Evans and Company Oneida: Original 19th Century American Advertising art by A. Hoen & Company for Joseph D. Evans & Company Original Lithograph Printed in Color c. 1890 Contains the company's advertising letterpress for Joseph D. Evans & Company  
06- The Imperial Ruby Original Lithograph by A. Hoen and Company Advertising for T. C. Williams, Richmond, Virginia The Imperial Ruby: Original 19th Century American Advertising art by A. Hoen & Company for T. C. Williams Original Lithograph Printed in Color c. 1890 Contains the company's advertising letterpress for T. C. Williams Company, Virginia  
07- Winner Plug Tobacco Original Lithograph by A. Hoen and Company Advertising for the British American Tobacco Company, Petersburg, Virginia Winner Plug Tobacco: Original 19th Century American Advertising art by A. Hoen & Company for the British American Tobacco Company Original Lithograph Printed in Color c. 1890 Contains the company's advertising letterpress for British American Tobacco Company  

View Other Original Advertising Art.

Advertising Art
Image Last Name Title & Printer & Advertiser Medium Date Notes -
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The Century Magazine Napoleon In Egypt by Eugene Grasset Grasset Napoleon in Egypt by Eugene-Samuel Grasset, 'Eugene Grasset' Original Lithographic Poster with Letterpress 1895 From the Collection of Ned Arden Flood: Century Magazine Lithographic Poster. Sold
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